Evelyn Lozada is a woman who wears many hats. She is a mother, business owner, author, and reality TV star. As an entrepreneur, Lozada has pursued a number of ventures and she recently launched a jewelry line and cannabis-infused beauty line, BX Glow. Lozada is known for her fashion style, and now, her line of lifestyle products to help women look and feel their best.
One of the ways that she is doing that is with her BX Glow From Within beauty line. After having a health scare of her own, Lozada decided that she needed to explore clean skincare products, which ultimately led her to formulate her own. Cannabis offers many health benefits and after exploring natural ways to improve her health, Lozada began to incorporate cannabis into her health routine.
BX Glow is a collection of four CBD-infused beauty products to help cleanse, hydrate, exfoliate, and make your skin glow. The products are all-natural and pay homage to Lozada’s beloved Bronx community.
We recently caught up with Lozada about her new line and entrepreneurial journey.
Black Enterprise: You’re transitioning into the beauty and cannabis industry. What made you say yes to this pivot as an entrepreneur?
The idea for the skincare line came from a health scare that I had. I was traveling and realized I was experiencing inflammation. I had to go through everything that I was eating and the products I was using. We don’t realize that certain products that we use affect your body from within.
So, I didn’t know where this was stemming from I had polyarthritis (Polymyalgia Rheumatica). I couldn’t bend down or workout. For one year I couldn’t really do anything. And, that is where the journey started for me.
Formulating a natural skincare line
What was it like going into the lab and choosing the ingredients to create organic products for the line?
I enjoyed every step of the way! Cannabis really helped me through that health scare. I wasn’t really informed about cannabis prior to the health scare. I didn’t want to take the medication that they [doctors] were trying to prescribe to me. Some doctors want to prescribe you temporary fixes and I’m just not that girl.
I didn’t want to be dependent on medication so I started using cannabis products. I started with CBD pills, creams, ointments, and I would even drink CBD water. That’s what gave me the idea to try to put CBD in the eye cream and in the moisturizer. Because of how it could help with inflammation and puffy eyes. I didn’t want it to really smell like anything that’s too floral or, you know, it’s not for me personally, I like things that are super clean but It was really a fun journey to be able to kind of just try different things to put into the skincare. So you know, it doesn’t have any artificial dyes. It doesn’t have any synthetic fragrances
Cannabis-infused products are the go-to right now in the beauty industry, but, there are a lot of people who are still doing their research and learning about why they should implement it in their daily routines. What are some of the benefits of using products like BX Glow?
Anything that you put on your skin or in your body, anything that’s natural from the earth is always the best way to go. So, you know, whether that’s like your diet and skincare, you know, I’m going the natural route without having a bunch of different ingredients and is the best way to go. So I mean, that’s always the advice that I get go all-natural.
What advice do you have for others looking to enter the beauty and cannabis industry?
I set up meetings with different companies and labs to find the best fit. So, it’s important to take your time. Read, do your research, and set up meetings.
I ended up taking different meetings with different people to be able to help me with this journey because this is something new for me. I’m not a cannabis expert, but you have to be able to surround yourself around people that have done the research and that can educate you on what you’re trying to do.
The BX Glow From Within set includes:
BX Glow Daily Cleanser Refining Radiance
Reveal a brighter complexion each day with this purifying, stimulating, refining cleanser featuring an exclusive HylaSmooth complex that helps the skin look firmer, plumper and hydrated. With brightening licorice root and antioxidant-rich coffee seed extract, the skin is deeply cleansed to reveal its natural luminosity and clarity
BX Glow Hydra-Cream With Cannabis
This lightweight, yet deeply hydrating facial cream plumps, nourishes and moisturizes skin with its exclusive HylaSmooth complex. Evening primrose oil with skin-soothing emollients and natural Cannabis sativa flower extract reduces the appearance of puffiness and lessens the signs of aging. Achieve that “lit-from-within” glow with skin-loving, natural botanicals, and clean ingredients.
BX Glow Exfoliator Instant Glow
This instantly brightening gentle exfoliator deeply cleanses and clears skin of dulling debris with organic lemon peel powder coupled with plum seed oil, natural squalane and marula oil —all rich in omega fatty acids to replenish, moisturize and protect. Mineral and vitamin-dense sea kelp along with powerful green tea antioxidants nourish and protect as exclusive HylaFresh technology provides an energizing rush of invigoration.
BX Glow Eye Cream With Cannabis
Look well-rested and vibrant with this botanically rich eye cream featuring EnergixFirm complex. An exclusive combination of naturally derived Cannabis sativa flower to help de-puff skin, caffeine and green tea to reduce the appearance of dark circles, and pomegranate oil to treat fine lines for youthful-looking, bright eyes.
To learn more about BX Glow and Lozada click here.
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