Since the uprising of protests all over the country and the world, many corporations have been forced to make public statements regarding the current state of events surrounding racial violence. Media conglomerate, Comcast, announced today that it will also be joining in the fight with a $100 million pledge to combat racial injustice across the nation in partnership with nonprofit organizations.
In a press statement, CEO Brian Roberts explained the company will divide the donation to cover essential areas in the advancement of social justice including digital equity, awareness, and education.
“Last Sunday, I wrote to you to express my outrage over the far too familiar and frequent acts of violence against the Black community, and to acknowledge the structural racism that fuels these injustices,” said Roberts in a press statement.
“I’ve spoken with many employees—as have our leaders across Comcast Cable, NBCUniversal and Sky—and we have begun to mobilize as a company. While we recognize we don’t have all the answers, we agree it’s time that we start putting our words into real, sustainable action.”
In the statement, Roberts goes to say that Craig Robinson, EVP and Chief Diversity Officer for NBCUniversal, will be leading these efforts to “create sustainable programs within their businesses and will be proactively soliciting ideas from employees so that we can build this effort together.”
“To that end, we are developing a comprehensive, multiyear plan to allocate $100 million to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability,” he continued.
“There will be $75 million in cash and $25 million in media that will be distributed over the next three years, in addition to the existing commitments our company currently makes to thousands of organizations supporting underrepresented communities through our Comcast NBCUniversal Foundation and social impact programs.
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