Perhaps your wedding package includes a cake. It’s paid for, better eat it.
Even if you’re allergic to wheat.
Perhaps the amusement park includes as many rides as you like, even if you’re feeling sick or have had quite enough for today.
The thing about included is that it’s free. But the other thing is that you can say no.
No might be better than free.
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/0GauqRj
via Gabe's Musings