5 Marketing Outreach Tips for Entrepreneurs In 2019

If you are a small business owner committed to increasing revenue, developing marketing outreach campaigns is critical. What is marketing outreach? It’s a purposeful strategy to reach your target audience/market and bring awareness to that audience of the value of your product or services.

How quickly your small business grows is directly related to the effort you put into planning and executing audience outreach. There are a number of brand development and customer acquisition plans you should have in place for maximum business growth this year.

Tips for Successful Marketing Outreach Campaigns

 

Search Engine Marketing

One of the first outreach campaigns every small business owner should plan is their search engine marketing campaign. SEO (search engine optimization) is essential for long-term business survival. Everything from voice SEO (to take advantage of voice-activated searches) to image description, SEO should be integrated into your search engine marketing strategy.

Mobile Marketing

Mobile marketing is another vital element small business owners should focus their efforts on for maximum impact. A growing number of consumers are going mobile-only with their smartphone becoming their only means of accessing the internet. If you hope to attract mobile-enabled consumers to your small business, it is imperative you develop a detailed mobile marketing strategy for your company.

Content Marketing

Small business content marketing is no longer optional. If you are not creating engaging and helpful content for your small business, prepare to lose sales to savvier competitors who understand the power and potential of content creation. Make sure your content marketing strategy contains everything from text-based content to visual marketing options like video and infographics.

Landing Page Marketing

Landing pages are a powerful tool for small business owners wanting to increase their company’s conversion rates. Consider integrating landing page optimization into multiple aspects of your small business including e-commerce sales and social media marketing. Creating landing pages for customer outreach campaigns can significantly increase your conversion rate and increase your profits at the same time.

Social Media Marketing

Speaking of social media marketing, how you develop your small business social networking strategy is essential for increased growth rates. Understand who your target customers are, which social networks they use, and how they prefer to be marketed to on social media. Create a cohesive social media marketing plan for your small business and you’ll be amazed at how easy it is to convert social media connections into paying customers for your small business.

Focus your efforts on these five marketing outreach tips for small business owners and you’ll be impressed at the ROI (return on investment) of your campaigns. Building a successful and profitable small business isn’t easy, but the rewards are definitely worth the effort when you turn your dream into a thriving company of your own.

 

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Jigsaw Bought a Russian Twitter Troll Campaign as an Experiment

In a controversial move, the Alphabet-owned tech firm played both sides of an online argument in Russia with the aim of testing disinformation-for-hire services.

from Wired http://bit.ly/2ZoaAUr
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Comic Relief to cut back on celebrity appeals after Stacey Dooley row

Co-founder Richard Curtis's pledge comes after the row over Stacey Dooley's visit to Uganda.

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Eleanor Lutz Data Visualizations

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Civil rights attorney Lee Merritt demands answers in the death of Army vet with missing brain, heart and throat

TheGrio has launched a special series called #BlackonBlue to examine the relationship between law enforcement and African-Americans. Our reporters and videographers will investigate police brutality and corruption while also exploring local and national efforts to improve policing in our communities. Join the conversation, or share your own story, using the hashtag #BlackonBlue.

Civil rights attorney Lee Merritt is demanding answers in the mysterious death of a Black father and Army vet who sought to settle an old DUI warrant.

Merritt and the family have questions about how the man’s body was returned to the family missing vital organs and his throat.

—Coroner defends handling of case of vet whose family received remains minus organs—

Everett Palmer’s family has been fighting to get answers for the past two years after he drove to Lancaster County from New York to deal with a DUI warrant in 2016. But after being stonewalled by authorities, the Palmer family secured Merritt to press York County officials on how their son ended up dead in two days and why his brain, heart and throat were missing.

On Tuesday, the father of two’s mother Rose Palmer said during a press conference at the Maranatha Baptist Church in Queens Village, that she believes foul play played a factor.

“I think he was murdered. I think he was murdered.”

However, despite Palmer’s unexplained absence of his organs, York County officials contend that his missing organs doesn’t mean there was foul play, The NY Daily News reports.

“At no time were the remains ‘missing,’” York County Coroner Pamela Gay said in a statement Friday. “We did advise the family through their attorney at the time that the organs referenced, the heart, brain and throat, had been retained by FPA (Forensic Pathology Associates) for further investigation.”

Gay claims Palmer died after he become agitated and banged his head repeatedly against a cell door in the York County Prison.

But Merritt said officials have dragged their feet on getting information to the family on Palmer’s exact cause of death and what happened to his organs.

“After 14 months, there has been no explanation to what happened to Everett Palmer,” Merritt told reporters. “The information that we’ve been receiving, in a very piecemeal style, tells us that Everett Palmer was Tased, restrained, and outside factors; other persons involved in causing his death.”

“Most of the information in a recorded facility is available via video,” Merritt said. “There is no reason that there should be an absence of a narrative like we have here, 14 months later.”

—JAIL HORROR: Family desperate after Black father dies in jail with his brain, heart and throat removed—

In October 2018, the family learned by the pathologist that they hired that Palmer’s brain, heart and throat were missing.

“They made inquiries, they weren’t given straight answers,” Merritt said. “They later changed that and said the vital organs were in private facilities, We still have not had an opportunity to turn in the organs they say they do have for DNA testing.”

Gay said since the story broke which coincided with the anniversary of Palmer’s death, she e (had) the stature of a giant, but he had the heart and temperament of a teddy bear,” his brother Troy Palmer said. “We referred to him as a gentle giant.”

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Community outraged after video shows Black father punched by police

TheGrio has launched a special series called #BlackonBlue to examine the relationship between law enforcement and African-Americans. Our reporters and videographers will investigate police brutality and corruption while also exploring local and national efforts to improve policing in our communities. Join the conversation, or share your own story, using the hashtag #BlackonBlue.

Columbus police are investigating an incident caught on camera where a father-of-two was punched in the face by police for what they claim was a failure to adhere to a cop’s demands.

—How reality TV show helped ID former University of Florida football player as wife’s killer in cold case—

Jonathan Robinson, 25, pushed back on officer Carl Harmon’s commands to “get back” in a video confrontation that shows Robinson following a woman crossing a road, who is said to be his wife.

The woman who was carrying their two children was stopped by cops before the conflict occurred.

Robinson refused to move, prompting the cop to yell:

“Get back!”

“Or what?” Robinson retorts.

A second officer, Anthony L. Johnson, jumps into the fold and approaches Robinson with a shotgun, The Columbus Dispatch reports.

Johnson also orders Robinson to back away. When Robinson refuses to follow the command the officer then shoves him back with his hand.

“Get the f*** off me!” Robinson yells.

Johnson then punches Robinson in the face and then the father of two was handcuffed and arrested.

On Monday, Columbus police in an effort to ensure transparency released almost an hour of video footage of the incident.

Police Chief Thomas Quinlan sided with the officers saying the police were protecting bystanders because guns were drawn.

—JAIL HORROR: Family desperate after Black father dies in jail with his brain, heart and throat removed—

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Boo’d Up: Wendy Williams boasts about her new younger man and living her best single life

Canon Ivy Cliq Review: How It Compares to Instax

Canon's latest instant camera prints photos that are a lot of fun, but not fine art.

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Cloudflare’s Five-Year Project to Protect Nonprofits Online

Cloudflare's Project Galileo has helped vulnerable organizations fend off DDoS and other attacks for the last five years.

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A $100M Bet That Online Coaching Can Make a Better Manager

BetterUp wants to bring data to human resources, and create more fulfilled employees.

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Women's World Cup: From meat-packer to South Africa coach

South Africa manager Desiree Ellis reflects on apartheid, battling stereotypes and overcoming hardship.

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Women's World Cup 2019: Nigeria's Faith Michael out of tournament

Nigeria suffer an injury blow with veteran defender Faith Michael ruled out of the rest of the 2019 Women's World Cup in France.

from BBC News - Africa https://bbc.in/2XLNvLm
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Russia Targets Tinder as a Warning to Facebook and Twitter

Tinder last week agreed to store data in Russia and comply with government information requests. Analysts say the regime was sending a message to other online players.

from Wired http://bit.ly/2ICT7B1
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The Next Big Privacy Hurdle? Teaching AI to Forget

Opinion: The inability to forget doesn’t only impact personal privacy—it could also lead to real problems for our global security.

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How Ava DuVernay Made Sure the Central Park Five Were Finally ‘Seen’

The filmmaker’s riveting documentary "When They See Us" tells the story of five men convicted—wrongly—of rape. It brings the story to life in new ways.

from Wired http://bit.ly/2WEQU1L
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School district apologizes for cutting valedictorian’s mic after she mentions Tamir Rice and Trayvon Martin murders

After a woke high school valedictorian had her mic cut off by the school’s principal because she referenced Tamir Rice and Trayvon Martin during her remarks the Texas school district found itself in the midst of a social media firestorm.

—Meek Mill, now a soldier for reform, gets recognition for his stance against injustice in the system—

On Monday, the Dallas Independent School District released a statement about Valedictorian Rooha Haghar, of the Emmett J. Conrad High School, saying the student infused remarks in her speech that were not approved by the administration.

“As a result, the principal made the decision to limit the student’s remarks,” the statement read.

“In hindsight, we realize this decision may not have been reflective of the core values we teach our students, as we work to educate leaders of tomorrow. For that, we apologize.”

Haghar took to Twitter and made headlines after she posted the video showing when her principal signaled to cut her mic in the middle of her speech after she mentioned the two slain African-American boys, The NY Daily News reports.

“To the kids that were murdered in senseless mass shootings. To Trayvon Martin, Tamir Rice and all the other children who became victims of injustice,” she said in her speech.

On Twitter she explained that her moment to shine was dimmed by the principal’s decision to mute her.

“Our principal signaled for my mic to be turned off as soon as i said ‘trayvon martin and tamir rice’ and played it off as a technical difficulty. Pathetic,” she wrote on June 3.

my valedictorian speech was cut short because i said the names of black children who had become victims of police brutality. our principal signaled for my mic to be turned off as soon as i said “trayvon martin and tamir rice” and played it off as a technical difficulty. pathetic. pic.twitter.com/9upW3dZ7Mg

— روحا (@ItsRoohaHaghar) June 3, 2019

Haghar admits “[she] made a conscious choice and [she] stands behind that choice.”

—Race, power, drive: Elaine Welteroth shares all in new book—

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These Sumptuous Images Give Deep Space Data an Old-World Look

Eleanor Lutz is a biologist with a knack for producing visually rich data visualizations. She released her latest series, Atlas of Space, this month.

from Wired http://bit.ly/2ZltnzM
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The Cold War Project That Pulled Climate Science From the Ice

A top secret US nuke installation in Greenland was supposed to end with 600 missiles aimed at the USSR. Instead it opened the door to a huge breakthrough in climate research.

from Wired http://bit.ly/2XEM29u
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Federal lawsuit: Arkansas voting system dilutes Black rights

The voting system for electing judges to Arkansas’ top courts violates black residents’ rights by diluting the strength of their votes, according to a federal lawsuit filed by civil rights lawyers.

The lawsuit filed Monday says that because the state’s seven Supreme Court justices are elected statewide, instead of by district, the white voting bloc overpowers the votes of black Arkansas residents. The suit says that’s why no black judge has ever been elected to the court.

The lawsuit points to several cases in which a black candidate was supported by a majority of black voters in an election, but was defeated by a white candidate supported by a majority of white voters.

Instead, lawyers suggest the state should change the voting system for Supreme Court justices by creating electoral districts, for which black voters “in at least one district would constitute a majority of the voting-age population.”

The suit also alleges that voting by districts for the state’s 12 appellate judges lumps all black voters into a single electoral district, reducing the strength of the population’s vote. Similar to its Supreme Court proposal, the lawsuit proposes creating two voting districts for appellate judge elections in which black voters are the majority.

A spokeswoman said state Attorney General Leslie Rutledge is reviewing the complaint and considering next steps.

Lawyers for the NAACP Legal Defense Fund filed the lawsuit on behalf of three voters and two statewide organizations.

In Mississippi, a federal lawsuit filed by four voters two weeks ago alleged the state’s system for electing its governor is aimed at preventing the election of black candidates.

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Race, power, drive: Elaine Welteroth shares all in new book

When she was about to graduate from college, Elaine Welteroth came up with a life plan: She’d hit the top of a magazine masthead, then move into TV, books, film and beyond.
She wasn’t messing around. The 32-year-old is way ahead of schedule after making firsts at Teen Vogue, both as beauty-health director and top editor, and then checking off “book” on Tuesday with the release of her memoir, “More Than Enough.”

“I think I’ve always been an ambitious person. I had this kind of blueprint in my mind of what success would look like,” Welteroth told The Associated Press ahead of the book’s debut. “The thing what I didn’t predict was just how fast the magazine part would happen.”
In 2016, to fanfare, Welteroth was named editor in chief of Teen Vogue, making her the youngest and only the second person of African American heritage in Condé Nast’s 107-year history to hold such a title. But she was only getting started, transforming the dusty property into an engaging platform for activism, inclusion, politics and social justice, and earning rock star status among young fans as she helped steer Teen Vogue into the digital age.

She developed the Teen Vogue Summit, bringing together young change-makers to soak up the words of elders Hillary Clinton and Maxine Waters, along with peer idols Yara Shahidi, Rowan Blanchard and others.

“We were able to help change the way many adults think about young people, who for too long have been underestimated and thought of as the selfie generation,” Welteroth said. “They are much more concerned about the issues impacting our world and how they can change them than we’ve ever given them credit for.”

The first summit played out amid hard times for the magazine industry. Teen Vogue’s print edition folded in late 2017 and Welteroth resigned soon after. Her frank retelling of those days includes some dark moments of ill health and personal frustrations for the self-avowed perfectionist and workaholic.

“Burnout is real,” said the small-town Northern California native, looking back on her wider-eyed era after 11 years in the media business. That includes a stop at Ebony magazine.

Still struggling with workaholic tendencies, Welteroth remains committed to telling stories of the under-represented, just as she was at Teen Vogue. Only now, she’s doing it not as the youngest or the first, but with friends and acquaintances named Ava (Duvernay), Shonda (Rhymes) and Lena (Waithe), having already earned a farewell hug and blessings from the person who took her career next level when she invited her into the “Condé Castle,” Anna Wintour.

“I have this arsenal of powerful, creative black women who are excelling in their careers, and it’s amazing to be alive right now. There’s never been a better time to be an empowered woman,” Welteroth said.

Duvernay wrote the foreword to the book, published by Viking, concluding that Welteroth’s story, at least thus far, points to the value of “knowing that the bad is our choice and the good is our choice. And to work to choose the good. Every day. In every way.”

Welteroth, also a judge on Bravo’s rejuvenated “Project Runway,” hopes to lift others as she was lifted by her mentors of color. Only now, she’s not struggling to make it to the table, and she’s not the first at the table. She’s building her own table as a free agent.
“There’s so much more to do,” said Welteroth, her signature aviator glasses in place, long curls pulled back as she chatted about the future. “Sometimes when you’re a first, it’s a mixed bag of sorts because it reminds you of so much more progress we have to make.”
Welteroth’s book takes us back to Newark, California, where she grew up working class, one of two children of a white father, Jack, and a black mother, Debra. She said her parents were committed to keeping black culture alive in their home in a predominantly white enclave skirting the southern edge of the San Francisco Bay.

Her parents, Welteroth said, have diametrically opposed backgrounds,

Debra a child of the Baptist church and backwoods Georgia who loves singing gospel and worked as a typist, and Jack a chain-smoking, guitar-playing hippie wild child and ex-carpenter who cussed like a sailor and drank a little too much.

The mixed-race experience, Welteroth said, is an identity that goes underexplored in our culture.

“My mother and my father decided before their children were born that they were going to raise black children because it would just be easier that way, and they wanted to make things simple for us,” said Welteroth, who identifies as a black woman.

“But as children who didn’t understand the nuances of race in America, when that Census card would come around every year, as a little tiny act of rebellion, my brother and I would check both black and white. We didn’t understand why we would have to choose one when we are both.”

Welteroth has come to embrace her biracial status as one of her “superpowers,” along with an ability to empathize with and understand many world views. She also has come to realize, as a mixed-race person, “whether you acknowledge it or not, you have some measure of white privilege and therefore you will have access to certain spaces that you can operate in almost as an undercover change agent.”

Bridging divides is part of her life plan, between black and white, beauty and politics, young and old, and especially among women.

“This book is about lighting torches,” Welteroth said. “This book I hope will inspire young women to dream a little bit bigger and to support other women as you go.”

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